STORMFITT | Brand Identity

Sydney Australia, 2023

STORMFITT is the brand of Alani Mala, a dedicated personal fitness coach hailing from the vibrant city of Sydney, Australia. This brand logo depicts a unique design that displays authenticity, drawing inspiration from the very essence and silhouette of Alani Mala himself. This design was inspired by Alani’s cultural heritage and seamlessly blends a warm, and humble spirit, with resolute strength, perfectly in sync with the ethos of Alani Mala and his 25 years experience in the fitness industry.