Pinnacle Chiropractic | Brand Identity
Auckland, New Zealand 2021
In 2021 I was hired by Giles and Liew Accountants’ digital team to conceptualise and design a new brand look for Pinnacle Chiropractic. Pinnacle Chiropractic is founded by a husband and wife team dedicated to bringing their passion for life, sport, activities and family into their work. The logo represents a new contemporary approach to Chiropractic, introducing a fresh, slick visual presence that stands out against the more traditional and clinical representations.
Project Lead, strategy, and digital: Kylie Liew, Giles and Liew Accountants
Brand Creative – Concept and Design: Lotte Hawley