Pinnacle Chiropractic | Brand Identity

Auckland, New Zealand 2021

In 2021 I was hired by Giles and Liew Accountants’ digital team to conceptualise and design a new brand look for Pinnacle Chiropractic. Pinnacle Chiropractic is founded by a husband and wife team dedicated to bringing their passion for life, sport, activities and family into their work. The logo represents a new contemporary approach to Chiropractic, introducing a fresh, slick visual presence that stands out against the more traditional and clinical representations.

Project Lead, strategy, and digital: Kylie Liew, Giles and Liew Accountants
Brand Creative – Concept and Design: Lotte Hawley


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[email protected]

+64 21 812 886

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